Marketing: Are You Too Busy to Promote Your Business?

For your business to survive, you must manage time effectively to consistently advertise your business to generate sustaining profit.

Everything you do to make your target audience aware of your product or service is marketing. You must convince your target market that you have what they want or need. You want to develop a strategy where all activities follow the path of least resistance for closing the sale.

Entrepreneurs frequently find themselves dealing with the day to day stuff of running their business. (a.k.a. Multiplicity of Stuff Syndrome) This results in putting marketing on the back burner because of the lack of time.

5 Time Management Strategies for Better Marketing and Sales

1. A wise internet marketer once told me to clearly define my target market and identify what an ideal client looks and acts like. Describe them in writing and add plenty of details to the picture. Well worth the effort and time because it really simplifies your marketing efforts.

2. The sales funnel is a great tool in effectively using your marketing time. Comparing the sales process to a funnel, a prospect starts at the top of the funnel (the widest part) and then works through a system to reach the narrow part where they become a customer. By using the sales funnel, you can gauge your marketing activities and quantify your prospects at each stage of the process. Create your sales funnel and define the activities needed to keep it full.

3. Put the law of accumulation on your side. An accumulation of tiny efforts that start slow but eventually snowballs and continues to grow while gathering momentum.

Put aside 15 minutes a day to fill the sales funnel with activities that keep it full. This time compounds equals 5 hours a month strictly focused on your marketing strategies. Consistently doing these activities will produce great results in sales and form a large body of work.

4. Another strategy to keep the sales funnel full is follow up, it is integral to sales functions and regular scheduled attention.

5. Not all marketing actions are created equal. Do the 20% that brings the greatest results. When you consistently devote time to market your business, you begin to discover patterns. Some will produce better results with less effort and time than other activities. Blocking 30 minutes every week to review your marketing efforts can speed passage through your sales funnel.

NOTE: Marketing is not advertising. Although your marketing plan will include some advertising, marketing is learning your client’s wants and giving it to them, as long as their wants doesn’t fall into the realm of illegal, immoral, or fattening!

Your marketing reviews should consist of tracking, testing, and reviewing what works best for your business.

Suppose you spent 30 minutes a week on one activity that produced better results than another 30 minute activity that produced lackluster results, the better activity produced 20% more sales, wouldn’t you devote more time to the better activity?

“Busyness” is ineffective in business management; focus on the top marketing tasks each week to keep the sales funnel full and effective.

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Tags: business, home based business, internet marketing, marketing, online business, self improvement, small business, time management